What nature teaches us

For us at Society, Nature is the most generous teacher of style. From the infinite variety of colours to raw materials, from the simplest to the most complex shapes, everything is simply already at our disposal. We can only learn.

Nature is spontaneous beauty. For us too, beauty is spontaneous, essential, not artificial. Inspired by the perfect imperfection that exists in Nature, we create products that express the quality of spontaneous things. The shape of a leaf, a field in flower, a natural oasis, the apparent randomness composes textures, patchworks and perfect combinations.

Nature is harmony. Well-being comes from harmony and balance. We have always followed the path of harmony – in the style of our collections, in the choice of raw materials, in the way we produce locally, in market choices that are never aggressive and thought of in the long term. We know the world of fabric inside out, and we create it for living with quality.

Nature works on energy saving: we create our collections with self-produced electricity through photovoltaic conversion; for lower consumption, the need for thermal energy is met by high-performance systems, with energy recovery guaranteeing a yield close to 100%. We still have a lot to learn and we'll continue to improve.