Poetry of metamorphosis

The morning light seeps in and turns colours on. The air changes lightly and brings the fragrance of rebirth. The green blooms on grass, trees and woods. Green is everywhere and, in Society’s SS 2021 collection, it blossoms in all its nuances: Kiwi, Turquoise, Agave, Crab layered one on top of the other or to meet the dusty Verbena pink. Stone colours like Ardesia, Antracite, Fumo – smoke grey – and Tisana develop into new volumes with stripes, new weaves and printed patterns.

Metamorphosis, Society Limonta’s new Spring-Summer collection, is not only an aesthetic interpretation of this Metamorphosis, but also an act of gratitude towards Nature which teaches us to bloom again despite everything.

The visual narrative of the collection is guided by the evocative pictures of Carlotta Manaigo, who, with her poetic approach to colour, creates a sensory correspondence between the vegetation and the exquisite textures of Society’s fabrics.

During the lockdown days a new idea for a shooting is born: the artist, to tell the story of the brand’s new textile collection, wants to add some creative value to the time spent in isolation in a villa by taking pictures of its garden.

The villa is located in The Hamptons, New York, in the Springs district, where an artist community flourished in the 50s, including among its members Jackson Pollock, William de Kooning, Lee Krasner, Costantino Nivola.
Carlotta Manaigo’s idea is transformed into an experimental project in which a pure and curious eye invites us to observe, with no rush, the “uncontrolled” beauty of the metamorphosis.

The inspiration comes from landscape artists such as Ohme Van Sweden and Piet Oudolf, and from their incredible ways of designing with plants, giving priority to seasonal life cycles. Main character is the spirit of the garden, the emotions it gives, how it reflects the personality and the mood of the observer.

There is a sense of dignified elegance, a sweetened beauty which grants tactile, visual and olfactory comfort. Trees turn green, vegetation grows undisturbed, bees are busy around colourful flowers. We live in a continuous changing. We get comfortable in its colours, fragrances and sensations.

The house is a garden, the garden is our home. Fabrics are no longer limited to decorate but start blooming, enhancing every space with life and colour.
Design, art and style contaminate each other creating a forest of textiles sensations for the kitchen, the bathroom, the bedroom. Sensations that revive at every touch, with the heroic tenderness of a flower.